About us
Founder-led SEO that shows its working
SearchCounselCo is a founder-led SEO consultancy based in Jaipur, India, run by Rahul Saini. It works with businesses across industries in the United States, the United Kingdom and Europe, from ecommerce stores and service businesses to regulated categories, and every engagement starts with a written diagnosis of the client's own Google Search Console data.
- Month-to-month, no lock-in
- Results verified in Search Console
- Written reply within 2 business days
Page reviewed by Rahul Saini · Updated
- Founder
- Rahul Saini
- Based in
- Jaipur, India
- Client work
- US, Germany, France
- Published
- 135 SEO guides
- Terms
- Month-to-month, 30 days' notice
Why SearchCounselCo exists
Because too much SEO looks busy without moving anything
Many businesses pay for SEO for months, publish content, fix technical issues, and still can't say which of it is helping. The reports are full of activity. The traffic graph is flat. Nobody can explain what was supposed to happen first.
SearchCounselCo was set up to work the other way round. Diagnosis comes before activity. We start from Google Search Console, the record Google itself keeps of how a site performs, find what is actually capping growth, and fix things in order of impact, with the reasoning written down for every item.
We stay deliberately small and founder-led, so the person who analyzes your data is the person who explains it to you and answers for the result.
SEO should not feel like random monthly activity. It should give a business clearer priorities, stronger pages, better technical structure, and a search system that can grow over time.
Rahul Saini, founder
Work without a clear order
Content gets published on sites Google struggles to crawl, and technical fixes get made on pages that don't match search intent. Effort goes in, but nothing compounds.
Diagnose, prioritize, then publish
Every engagement begins with a written diagnosis and a priority roadmap ranked by impact against effort, so the ceiling comes off before budget is spent.
A search system that keeps growing
Stronger technical foundations, pages that match intent, and authority that holds up through algorithm updates and AI-driven search.
Meet the founder
Rahul Saini, founder and SEO consultant
Rahul Saini
Founder · SEO Consultant
- Education
- B.Tech, Electronics & Communication Engineering
- Experience
- 5 years in SEO and digital marketing
- Based in
- Jaipur, Rajasthan, India
- Works with
- US, UK and EU clients, remotely
Rahul Saini founded SearchCounselCo after five years working in SEO and digital marketing. He holds a Bachelor of Technology in Electronics and Communication Engineering, and that engineering background shapes how he approaches search: most of what limits organic growth is structural. How a site is crawled, how templates render and how authority moves between URLs are systems problems before they are marketing problems.
His client work spans a wide range of industries, including ecommerce, service businesses and regulated categories such as CBD and hemp, where paid advertising is restricted and every claim has to stay defensible. The method doesn't change between industries: read the Search Console data, find the real constraint, fix it in order of impact. Recent results include a US retailer whose organic clicks rose 84.3% over six months, and a European store that grew impressions in Germany by 71.5%.
Rahul writes every audit, roadmap and monthly review personally. There is no account-manager layer and no junior handoff after the first call.
Areas of expertise
- Technical SEO
- Google Search Console analysis
- SERP research
- Content strategy
- Ecommerce SEO
- Local SEO
- Regulated & YMYL industries
- International SEO
- AI search (GEO)
Evidence, not claims
Results you can check in Search Console
We don't publish testimonials we can't evidence. Below are two first-party Google Search Console comparisons from anonymized client accounts, shared with permission. More industries are covered in the full case studies.
Content refresh, internal linking and local pages
Aging blog content was refreshed against current SERP behavior, internal links were rebuilt into product and category pages, and local buyer intent got dedicated pages.
Source: Google Search Console, last 6 months vs previous 6 months.
Product SEO across several language markets
Product copy was rewritten for buyer clarity and safer wording, categories were linked to educational guides, and content was planned country by country.
Source: Google Search Console, last 28 days vs previous 28 days.
Anonymized with client permission. Past results do not predict future performance.
How we work
A clear process, whatever your industry
Four stages, run in order. You see the reasoning at every step and know why a task is on the list before any work starts.
Understand the business
Goals, markets, revenue pages and current visibility, so the search strategy supports outcomes rather than vanity metrics.
Diagnose what's holding growth back
Search Console data, crawl data and live search results reviewed together to find the real constraint, not every possible issue.
Prioritize the right work
Every issue ranked by expected impact against effort, with the reasoning attached. An issue can be real and still belong in the backlog.
Implement, measure, refine
Changes shipped across technical, on-page, content, local and authority work, then measured against the baseline in a written monthly review.
Our standards
How we work, write and handle your data
The commitments behind every engagement and every guide we publish, written down so you can hold us to them.
No shortcut SEO
No bought links, spun content, private blog networks or ranking guarantees. Nothing we do depends on Google failing to notice.
First-party evidence
Results are reported from Google Search Console exports, not filtered rank-tracker screenshots. Client data is published only anonymized and with permission.
Claims-safe content
In health, finance, CBD and other regulated or YMYL categories we avoid unsupported claims, because content that ranks by overstating things rarely ranks for long.
Your accounts stay yours
Search Console, Analytics and every account we touch remain in your name. If you leave, you keep every audit, brief, roadmap and document.
How our guides are written
Our 135 guides are written from the same methods we use in client work and reviewed by Rahul before publishing. AI tools may assist research; every published piece is checked and edited by a person.
Corrections
Spotted an error in a guide? Email info@searchcounselco.com with "Correction" in the subject. We review every report and update the page.
What we do
SEO services, scoped to your diagnosis
Each service works as part of one connected system. The diagnosis decides which combination you actually need.
Business details
Who you'd be working with, and how to reach us
SearchCounselCo is owned and run by Rahul Saini from Jaipur, Rajasthan, India. Engagements run remotely through shared Search Console access, written documentation and scheduled calls, with call times arranged around your working hours.
Every enquiry is read by Rahul. You'll get a written reply within two business days.
At a glance
- Business name
- SearchCounselCo
- Founder & owner
- Rahul Saini
- Location
- Jaipur, Rajasthan, India
- Markets served
- United States, United Kingdom, Germany, France, India
- Industries
- Businesses across industries, including ecommerce, service businesses and regulated categories
- Specialties
- Technical SEO, content strategy, ecommerce SEO, local SEO, regulated industries, international SEO, AI search (GEO)
- Response time
- Within 2 business days
- Contract terms
- Month-to-month, 30 days' notice
- Profile
- Rahul Saini on LinkedIn
Common questions
Questions about SearchCounselCo
Still have a question?Ask Rahul directly. Every email gets a written reply within two business days.
info@searchcounselco.com →Who owns SearchCounselCo?
SearchCounselCo is owned and run by its founder, Rahul Saini, an SEO consultant with a B.Tech in Electronics and Communication Engineering and five years of experience in SEO and digital marketing.
Which industries do you work with?
SearchCounselCo works with businesses across a wide range of industries, including ecommerce stores, service businesses and regulated categories such as CBD and hemp. The method stays the same in every industry: a Search Console diagnosis first, then work prioritized by impact.
Where is SearchCounselCo based?
SearchCounselCo is based in Jaipur, Rajasthan, India, and works remotely with clients in the United States, the United Kingdom and Europe. Client engagements to date include businesses in the US, Germany and France.
Who actually does the work?
Rahul Saini, directly. He writes every audit, roadmap and monthly review, and he's the person you speak to on calls. There is no account-manager layer and no junior handoff after the first conversation.
How can I verify your results?
Our case studies use Google Search Console comparison exports rather than rank-tracker screenshots, anonymized with client permission. On a strategy call we can walk through how each result was measured and what changed to produce it.
What happens to my data and accounts?
Search Console, Analytics and every account we work in stay in your name. Client data is never published without permission, and if you end the engagement you keep every audit, brief, roadmap and document we produced.
How much does working with SearchCounselCo cost?
Scope drives cost, so we quote after the free audit rather than before it. The audit shows what is capping growth and how much work each fix needs. Engagements are month-to-month with 30 days' notice, so you never commit to a number before you've seen the diagnosis.
How do I get in touch?
Email info@searchcounselco.com or use the contact page. Every enquiry is read by Rahul, and you'll get a written reply within two business days.
Next step
Talk to the person who will do the work
Whether you need ongoing SEO or a sharper plan for your in-house team, it starts with a conversation and a free written diagnosis of your Search Console data.
No obligation. No lock-in. Read by Rahul, not a sales team.